Research Proposal on Customer Care Essay Example

Research Proposal on Customer Care Essay Customer care is the supply of customers with the service before and after the purchase of the product. The issue of customer care is closely connected with customer satisfaction and customer’s loyalty. Customers always pay attention to the quality of the service and its price. If they pay for the product they expect to receive the top quality good and service which would serve for them for the longest period of time. Customer care is the policy of the company aimed at the constant provision of the service to the clients. The policy is supposed to attract clients, keep clients and make them interested in the production of the company. It is not easy to make customers interested in the production of the company, because they should be attracted by something. Most often clients receive the opportunity to repair or renovate goods (especially the expensive ones) as long as possible and very often for free. The policy of customer care helps the company to inform the returning clients about the new production, new lines of goods with the help of the Internet (email), telephone (SMS). The most obvious methods of customer care are the absolutely high quality of the service, friendliness of the salesmen and quality attention to the needs of clients. As a result clients become satisfied, they decide to purchase goods only of the chosen company, they provide the company with the positive feedback, they help to attract the new clients advertising the production to their families and friends. The firm which devotes a great role to the strategy of customer care always wins the competition on the market. We will write a custom essay sample on Research Proposal on Customer Care specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Proposal on Customer Care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Proposal on Customer Care specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Customer care is the important and useful practice which helps the company to attract new clients and keep the returning ones. The student who has decided to research the problem about customer care in detail is able to prepare a research proposal which would explain the issue from all sides. The student is expected to dwell on the purpose of the research, the major issues which require investigation, the methodology and the sources used for the analysis of the problem. It is a plus to demonstrate the predicted results of the research of the problem on customer care and evaluate the problem professionally. In order to prepare a successful research proposal on customer care, the student should use the pluses of the Internet and read a free example research proposal on customer care analyzed and composed by the writer who is the real certified exert in this field. A free sample research proposal on customer care is the additional piece of help for everyone who requires advice and instructions on writing. At EssayLib.com writing service you can order a custom research proposal on Customer Care topics. Your proposal will be written from scratch. We hire top-rated PhD and Master’s writers only to provide students with professional research proposal help at affordable rates. Each customer will get a non-plagiarized paper with timely delivery. Just visit our website and fill in the order form with all proposal details: Enjoy our professional research proposal writing service!

How to Pronounce Thank You in Chinese

How to Pronounce Thank You in Chinese Being able to thank someone is one of the first things we learn to say in another language, and the word è ° ¢Ã¨ ° ¢ (è ¬ Ã¨ ¬ ) †xià ¨xie† therefore appears in the first chapter of almost all beginner textbooks in Chinese. This word is very versatile and can be used in most situations where you want to thank someone, so treating it as a direct equivalent of the English †thank you† works well most of the time. But how do you pronounce it? How to Pronounce è ° ¢Ã¨ ° ¢ (è ¬ Ã¨ ¬ ) †xià ¨xie† Even if the word è ° ¢Ã¨ ° ¢ (è ¬ Ã¨ ¬ ) †xià ¨xie† often appears in the first chapter of most textbooks, it certainly isnt easy to pronounce, especially if you havent had time to internalize Hanyu Pinyin yet, which is the most common way of writing the sounds of Mandarin with the Latin alphabet. Using Pinyin to learn is good, but you should be aware of some of the problems involved. There are two things you need to pay attention to: the initial †x† and the tones. How to Pronounce the †x† Sound in è ° ¢Ã¨ ° ¢ (è ¬ Ã¨ ¬ ) †xià ¨xie† The †x† sound in Pinyin can be tricky to pronounce for beginners, and together with †q† and †j† they are probably the hardest initials to get right for native speakers of English. These sounds might sound similar to the English †sh† and in †sheep† (in the case of †x†) or to the English †ch† in †cheap† (in the case of †q†), but that will not give you the right pronunciation. To pronounce †x† correctly, do like this: Lightly press the tip of your tongue against the teeth ridge just behind your lower teeth. This is a very natural position and this is probably what you do when you breathe normally through your mouth.Now try to say †s† while still keeping your tongue tip in the same position. To produce the sound, the tongue needs to be raised, but since you cant raise the tip (it shouldnt move), you have to raise the body of the tongue (i.e. farther back than when you say s).If you can produce a hissing sound with this tongue position, congratulations, youre now pronouncing †x† correctly! Try playing around a bit and listen to the sounds you produce. You should be able to hear a difference between this †x† sound and the †sh† in †sheep† as well as a normal s. The next part of the syllable, â€Å"ie†, usually doesnt cause much trouble for beginners and simply trying to mimic a native speaker as well as you can is likely to be enough. The tones, however, are a different matter, so lets look at how to say â€Å"thank you† without sounding like a tourist. How to Pronounce the Tones in è ° ¢Ã¨ ° ¢ (è ¬ Ã¨ ¬ ) †xià ¨xie† Tones are tricky because they arent used to create different words in English. Of course, we do vary the tone height when we speak English too, but it doesnt change the basic meaning of a word like it does in Chinese. Therefore, its common for beginners to not be able to hear tones properly, but this is just a matter of practice. The more you expose yourself to tones and the more you practice, the better you will become. Practice makes perfect! Tones are normally indicated by a mark above the main vowel, but as you can see in the case of è ° ¢Ã¨ ° ¢ (è ¬ Ã¨ ¬ ) †xià ¨xie†, there is no mark above the second syllable, which means that its a neutral tone. The downward mark on the first syllable indicates a fourth tone. Just like the tone mark indicates, the pitch should fall when you pronounce this. The neutral tone should be pronounced more lightly and should also be shorter. You can treat the word è ° ¢Ã¨ ° ¢ ( è ¬ Ã¨ ¬ ) †xià ¨xie† as a word in English with stress on the first syllable, like â€Å"sissy† (I mean for stress purposes, the other sounds are different). There is an obvious emphasis on the first syllable and the second one is quite reduced. Practice Makes Perfect Simply knowing how è ° ¢Ã¨ ° ¢ (è ¬ Ã¨ ¬ ) †xià ¨xie† is supposed to be pronounced doesnt mean that you can pronounce it, so you need to practice yourself as well. Good luck!

Middle East Agreements Essay Example | Topics and Well Written Essays - 1000 words

Middle East Agreements - Essay Example The major players in these agreements as stated by Goldschmidt were the British, Arabs, French, and Zionist. The British appear are a common force in the separate agreements (Goldschmidt and Davidson, 2009). These agreements were signed with the motivation being the different regional interests presented by the parties signing the agreements. Goldschmidt and Davidson try to address the cause of Arab bitterness. The Arab nations have always appeared to be divided. Muslim Arabs support for the Ottoman Empire was to protect Islamism. Christian Arab nationalist while under the Ottoman Empire did not mind who ruled them, but this changed when they were under the rule of Tanzimat reformers. The Maronites benefited from French protection in the 19th century, whereas the Russians offered protection for the Greek orthodox Syrians. The American and French missionaries were the first to spread their influence over in Syria. The Americans in trying to solve the issue on education in Syria did in fluence the rise for the need for nationalism in the Arab nations. The idea of nationalism was initially not for the whole of Arab, but it targeted the independence of Lebanon. However, it is evident that graduates of the American university of Beirut spread the concept of Arab nationalism among the Christian and Muslim speakers of Arabic (Goldschmidt and Davidson, 2009). The revolt by Arabs was because of their need to be free to decide on their interests such as leadership preferences as well as religious issues, which was controlled by the young Turks. The call for a Muslim holy war against Britain Russia and France did cause unrest in the Middle East. The British serving in Egypt and Sudan had to formulate a plan to counter the pan Islamic proclamation. According to Esposito, a call for holy war is a practice common to Islamists. Esposito explains that a jihad to Islam is a defensive struggle (Esposito, 2011). A call by the sultans of the Ottoman Empire for a holy war was in an effort to expand the Ottoman Empire. The British had to build allies in revolting against the Ottoman Empire. The British ended up signing three war agreements, which have presented controversial issues in the leadership, in Middle East. The three war agreements are controversial in the sense that, the Arabs under the leadership of Hussein believed they would gain their independence having guaranteed Britain a victory against the Ottoman Empire. However, in the Balfour agreement Britain’s promise an Arab land Palestine to the Zionist upon its victorious win against ottoman rule. The French, on the other hand, knew that when they allied with Britain and won the war they would divide Middle East into spheres of influence. The Hussein McMahon correspondence represents a debatable aspect of the British involvement in the Middle East. The two leaders exchanged eight letters that negotiated the conditions under which Husain would encourage Arabs to rebel against the Ottoman Empire. The revolt was also a plan to enter the First World War by supporting the allies, the British. The terms of the letters were that, after the war, British was to declare the independence of the Arab areas namely Syria Jordan Israel Iraq west bank Gaza and Saudi Arabia. Hussein did lead the Arabs revolt, but at the end of the war, the Arabs were disappointed due to the disagreement between the McMahon and Hussein over the

The Different Types of New Governments Assignment

The Different Types of New Governments - Assignment Example Choosing the best possible style for a given nation is no small task. We live in a world of extreme diversity. We have ethnic, cultural, racial, philosophical, ideological, and religious diversity all around us in the modern world. In order to meet the needs of a modern diverse world is to apply a new style of government altogether; it would be more a hybridization of the most beneficial elements of existing styles to form something new, sustainable, and more ethical in a diverse world. Present government issues involving political parties that refuse to agree upon anything and a President that refuses to compromise on his policies continually stagnate and stalemate the issues of this country. Many of the American people have grown more than tired, frustrated, and aggravated by the present government; reforms, changes, and innovations are definitely in store. The best suggestion would be a combination of several different approaches; A Constitutional Commonwealth Confederacy might be feasible. In a Constitutional Government is operated with an agreed upon a document, like the Constitution, that sets down the most basic and fundamental principles of the society they are hoping to govern. It determines, both, the powers and limitation of any government entity. A Commonwealth Government is a political entity that was founded on the idea of a unifying â€Å"compact,† which represents the people’s best interests for the common good. In this new government, the fusing of the Constitution form with the Commonwealth reliance on a â€Å"compact† is rather smooth. Finally, a Confederacy or Confederation is a union between the states and provinces that allows for a central government to exist but heavily limits the powers of that government (Melina, 2011). This grants greater powers to individual areas, as opposed to being overruled by a central government. This would likely create a more fair, organized, and balanced government structure that would benefit a society of diversity in ideas, beliefs, and religions.  

Fall of Troy Essay Example for Free

Fall of Troy Essay Pride and self confidence are values often times convey in stories and books that chronicle tales about Greek Mythology. With the Gods and goddesses favoring a certain person and taking sides, mortals oftentimes grew more complacent and over confident about their own selves.   As the Greek word Hubris implies it is an exaggerated act and display of self confidence that many times it leads to downfall of actions taken. Decisions are blinded and corrupted by the display of over confidence, thus details of courses are taken for granted. The events that transpired in Homer’s Iliad exemplify a person and a group of persons act of hubris.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Iliad is divided into different sections. It is composed of twenty four different books, which narrate Achilles story and The Trojan War. Each story depicts how hubris plays an important role that leads to the result of the war and the downfall of a mighty city. It also narrates how disputes are born through hubris. The Trojan War was believed to be the greatest conflict in Greek History. The origin of the war was believed to have started, long before Achilles was born. It roots its origin in the conflict with the golden apple that happens among the three most powerful goddesses, Athena, Aphrodite and Hera. The event leads to Paris, a Trojan Prince running away with Helen, wife of Menelaus. Book I of Iliad, The Quarrel by the Ships verse 10 showcases a display of Agamemnon, King of Mycenae and brother of Menelaus, exceeding self confidence. Old man, dont let me catch you by our hollow ships, sneaking back here today or later on. Who cares about Apollos scarf and staff? Ill not release the girl to you, no, not before shes grown old with me in Argos, far from home,  working the loom, sharing my bed. Go away.  If you want to get home safely, dont anger me. (Homer The Quarrel by the Ships: Book 1 of the Iliad). Agamemnon’s pride and boastful antics were very evident that he even defies Apollo’s power. He has this belief that, since he is a very worthy ruler, he deserved all the great things as rewards. Also, we can see Agamemnon’s proud image on the same book verse 110 to 120: Prophet of evil,  when have you ever said good things to me? You love to predict the worst, always the worst! You never show good news.  Ã‚  Now, in prophecy to the Danaans,  you say archer Apollo brings us pain because I was unwilling to accept fine ransom for Chryses daughter, Chryseis. But I have a great desire to take her home in fact want her more than Clytaemnestra,  the wife I married Chryseis is just as good  Ã‚   in her shape, physique, intelligence, or work. Still, Im prepared to give her back, if thats best. I want the people safe, not all killed off. But then youll owe me another prize. I won’t be the only Argive left  without a gift.  That would be entirely unfair to me. You all can see my spoils are going elsewhere. (Homer The Quarrel by the Ships: Book 1 of the Iliad). He refused to set free the priest’s daughter and would only do so if a replacement would take her place. Agamemnon believed that what the oracle had foreseen is wrong and his decision could only be moved if the condition he had set is satisfied. What he wants, he should get. It also shows that Agamemnon did not want others to make fun of him if he would loose his concubine without a replacement.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     To avoid the looming war a truce was agreed upon that Paris and Menelaus should fight and whoever won would have Helen as his wife. Paris lost but could not accept his defeat. His words to Helen from Book III Paris, Menelaus and Helen verse 440 were some kind of excuse for his failure. Wife, dont mock my courage with your insults. Yes, Menelaus has just defeated me, but with Athenas help. Next time Ill beat him for we have gods on our side, too.†(Homer Paris, Menelaus, and Helen: Book 3 of the Iliad)   He could have easily accepted the defeat and handed out Helen to Menelaus. But, he too was too proud to accept the defeat. Menelaus has clearly won their match but he could not bear loosing Helen, especially because of his own fault. Paris could have died right away if not for Aphrodite lending him the much needed help. Paris Hubris was in display.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The war then has become inevitable as Aphrodite persuaded Pandarus in breaking the Trojans oath. â€Å"Fiery hearted son of Lycaon, why not do as I suggest? Prepare yourself to shoot a swift arrow at Menelaus. Youd earn thanks and glory from all Trojans, most of all from Prince Alexander. Hed be the every first to bring fine gifts, if he could see warlike Menelaus, son of Atreus, mounted on his bier, his bitter funeral pyre, killed by your arrow.† (Homer The Armies Clash: Book Four of the Iliad).   Pandarus shoots Menelaus. His arrogant attitude and greed for fame and appreciation broke the treaty. Believing that he would gain glory by killing Menelaus, he fired his arrow. Pandarus was hungry for the honor he would get if eventually he can kill Menelaus. It would be of great pride of him to be recognized in that way.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The war has erupted, and many Trojan and Achaeans have died. Diomemedes, guided by Athena, have been pushing the Trojan Army back with his superb fighting skill. But as he pushes forward he was hit by Lycaon’s son. Come on, you brave horse-lashing Trojans, for the finest of Achaeans has been hurt.  Ã‚  I dont think hell long survive my arrows force.† (Homer Diomedes Goes to Battle: Book V of the Iliad). Lycaon’s son was bragging and shouting that he has killed Diomedes. For him, the best warrior has been killed so it would all be easy to take on the remaining enemy. He thinks of himself so highly and mighty. Little that he knows that Diomedes was alive and his boastful act only infuriates the fighting spirit of Diomedes. He was furious and attacked the Trojans more violently. So angry was Diomedes that he even tried killing Aphrodite. â€Å"Diomedes with his ruthless bronze had gone to run down Aphrodite, knowing she was not a god who could do much in battle not one of those who control mens wars.  She was no Athena,  no goddess Strife, who destroys whole cities.† (Homer Diomedes Goes to Battle: Book V of the Iliad). It was a display of hubris, as a mortal man attacked a goddess. Mortal men should respect Gods and recognized the vast difference between their abilities. Diomedes is powerful but he should know the limit of being human as Apollo stated from Book five verse 440 â€Å"Take care son of Tydeus. Go back. Dont think youre equal to the gods. The race of men who  walk upon the ground can never match the race of deathless gods. (Homer Diomedes Goes to Battle: Book V of the Iliad).  Ã‚  The God’s pride was injured, and Diomedes actions angered the Gods and resulted to more bloodshed. From verse 330 of book six, it would be obvious that Hector was feeling low. â€Å"Paris, youre a worthless man. Its quite wrong of you to nurse that anger in your heart, while men are being destroyed, fighting around the city its steep walls. Its because of you the sounds of warfare catch fire around our city  you would fight  Ã‚  Ã‚  any man you saw avoiding battle fleeing wars brutality.† (Homer Hector and Andromache: Book 6 of the Iliad).   This statement from Hector, commander in chief of Troy, shows how he has been hurt by the actions done by Paris. For him, branding his brother is a great insult. He knew he was fated to die in that war. Still, he chooses to fight for his people. Fully aware that it was his brother actions that shape the war, still, he together with their allies was duty bound in defending Troy. The Trojans are too proud especially Hector, the heir to the throne, to admit that Paris was wrong. They were too high and almighty to believe that a fellow Trojan would commit such misconduct. Hubris is again in display that blinded their actions. They could have easily handed out Helen when the Greeks asked for Helen’s return. Hector’s disappointment with Paris is again revealed to the following statement Brother, no one could justly criticize your work in battle, for you fight bravely. But you deliberately hold back and do not wish to fight.  It pains my heart, when I hear shameful things about you from Trojans, who are suffering much distress because of you.†Ã‚  (Homer Hector and Andromache: Book 6 of the Iliad). He just could not stand what his fellow Trojans would tell about his brother.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Achilles on the other hand resolved to retire from fighting. His retirement from battle also showed sign of hubris. In a display of his â€Å"exaggerated pride†, which was revealing in verse 70 of Book 16, Achilles would not return to battle even if his comrades are slowly being killed and wounded. â€Å"Dreadful pain came in my heart and spirit when that man wished to cheat someone his equal and steal away that prize,  and just because hes got more power. That really hurt, given that Ive suffered  in this war so many pains here in my chest. Achaeas sons chose that girl as my prize. I won her with my spear, once Id destroyed her strong-walled city. Lord Agamemnon took her back, out of my hands, as if were some stranger without honor.† (Homer Patroclus Fights and Dies:Book 16 of the Iliad). His lost of drive for fighting happens when Agamemnon took Achilles concubine in replaced of the priest’s daughter who was set free. Achilles pride was hurt so he left the line of battle. He was one of the Greek’s mighty warriors and he believed that even Agamemnon should recognize that. Although, Agamemnon promised gold and the return of his concubine, to bring Achilles back to the lines of battle, Achilles injured pride was not persuaded. Instead he allowed his companion Patroclus to use his armor and fight in his place. He was proud enough not to work under the command of Agamemnon, who he believed is not a worthy commander in chief. His pride would not allow him to join the fighting, and his hubris had caused him the life of his friend.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Achilles returns to actions, from verse 20 of Book 19, was filled with power;   Mother, this armor the god has given me is a work fit for the immortals, something no living human could create† (Homer Achilles and Agamemnon :Book 19 of the Iliad). Upon hearing this Achilles was filled with fearless power. With Thetis by his side, he led his army. The overwhelming confidence brought by the armor and the rage he was feeling, was proof of his anxiousness to return fighting. â€Å"Though you’re e a brave man, godlike Achilles, dont encourage Achaeas sons to fight against the Trojan on empty stomachs. If so, the fight wont last for long if troops engage right now, once some god in fuses strength in to both sides.  No.  Instruct Achaeans to have some food and wine by their swift ships for they give strength and courage.  No soldier can fight the enemy all day till sunset without some food.† (Homer Achilles and Agamemnon :Book 19 of the Iliad). This was a major display of hubris of Achilless, promising he will not waiver, rest and eat until he has avenged the death of his friend. The Death of Patroclus forced Achilles to return to the battlefield. He was enveloped of the idea of revenge. He was so angry that he even attacked Apollo, from verse 10 of Book 22. â€Å"Son of Peleus, why are you, a mere human, running so hard in an attempt to catch me,  an immortal god?  Youre still ignorant it seems, of the fact that Im a god. You keep coming at me with such anger.† (Homer The Death of Hector:   Book 22 of the Iliad). Achilles was so enraged that he was fighting fiercely even in the face of God. He blames himself for the death of his friend. He was too weak to bear the his pride. The fall of Troy was destined to happen. With the consent from the Gods, Troy was fated to fall. However, hubris played an important role to its downfall. From the moment, the Trojan War broke out it was the hubris not only by my mortals but by Gods, which made the events more chaotic. With the Gods by taking up sides to show their power the outcome of the war and the course of history itself, was shaped and reshaped. Treaties could have been signed and bloodshed could have been avoided if not because of the over exaggerated pride and confidence every man possess. When the Trojans celebrated their apparent victory, it leads to their downfall. They have underestimated their foe. They taught that the Gods had ruled in their favor, when the horse was found. They also believed that the time a sea monster ate those who opposed the entry of the horse to the city was a sign from the Gods. They grew more complacent and failed to act and think rationally. They deduced that in fact they are greater warriors and men compared to the Greeks. They admired themselves too well. The admiration was overwhelming that they failed to size up their opponents that eventually it leads to a tragic end. The belief that the City could not be conquered made a difference. Necessary precautions were not done. (Homer The Iliad) Homer. Achilles and Agamemnon :Book 19 of the Iliad. 800 B. C. E. . The Armies Clash: Book Four of the Iliad. 800 B. C. E. . The Death of Hector:   Book 22 of the Iliad.   (800 B. C. E). . Diomedes Goes to Battle: Book V of the Iliad.   (800 B. C. E). . Hector and Andromache: Book 6 of the Iliad.   (800 B. C. E). . The Iliad. 800 B.C.E. . Paris, Menelaus, and Helen: Book 3 of the Iliad.   (800 B. C. E). . Patroclus Fights and Dies:Book 16 of the Iliad. 800 B. C. E. . The Quarrel by the Ships: Book 1 of the Iliad. 800 B. C. E.

All Quiet on the Western Front :: essays research papers

Foreign Policy Book Review   Ã‚  Ã‚  Ã‚  Ã‚  World War I took place in the early 1900's. The United States entered the war late, trying not to get involved with foreign affairs. In Erich Maria Remarque's WWI novel All Quiet on the Western Front, we see the war through the German point of view of a 19 year-old Paul Baumer.   Ã‚  Ã‚  Ã‚  Ã‚  As more and more young German nationalists are brain-washed into battle, more and more lives are altered forever. Once in the war, the young soldiers realize that war isn't at all as glorious as they had believed. They continuously live in fear and unfathomable doubt.   Ã‚  Ã‚  Ã‚  Ã‚  One thing I liked about this book was that the heroin dies in the end; not because of animosity towards the main character but because it didn't end in an archetypal happy ending. It felt more real than same old story we've seen over and over again where the main character sees all his friends die yet somehow survives every battle.   Ã‚  Ã‚  Ã‚  Ã‚  One thing I learned from was that it really was terrifying to be at war during a militaristic industrial revolution. New weapons were constantly being brought into the war, and no one knew how to defend themselves against them. In modern day we have plans and defense systems for anything and everything, but they hadn't yet seen tanks or machine guns. Conditions were horrible in the trenches and people went mad every other day.   Ã‚  Ã‚  Ã‚  Ã‚  The thing I liked most about the book, however, was that it was written from the point of view of a German soldier. In America we hardly ever see any war through anyone else's eyes other than those of another patriotic American. I thought this feature did well in showing that, no matter what country, each soldier differs little from any other. It is the nation that has the problem, and the soldiers are sent in to settle the dispute sometimes not knowing what that may be. They asked the same questions of their government that we asked of ours.   Ã‚  Ã‚  Ã‚  Ã‚  The only thing I didn't like was it was a little confusing at times because of his writing style. I often confused characters and events, but that can be said of any story.   Ã‚  Ã‚  Ã‚  Ã‚  I would definitely recommend this book in the future because it's different than other novels we read in the same ways I explained that I like it. It brought a new twist tot he average war novel.

Advertisements are a Waste of Resources

In a competitive economy, companies seek to persuade consumers to buy their products or to avail their services. It is impractical to think that companies should only stock their warehouses and wait for consumers to come knocking on their doors. If this is what businesses did, there would be an economic waste in terms of products being produced but not being bought.The critics of advertising attack the form of competition it provokes by saying it results in duplication and waste. It is equivalent to an arms race in the sense that a certain pattern might exist within an industry or sector concerning the extent of advertising. So if one competitor increases the extent to which it advertisers, others feel it is necessary that they do the same or at the very least engage in some form of advertising in order to maintain its market share or face the prospect of losing it.The advertisement rates during the Indian Premier League (IPL) season 6 might be an example to some advocates who believ e advertising is a waste of resources. In this case, the resource alluded to is money. A ten-second advertisement spot cost between Rs 4-4.5 lakhs, while the associate sponsors of the event PepsiCo and Vodafone shelled something between Rs 40-60 crores each.These are nothing short of extortionate rates but companies must be having evidence to show that such rates are justified. It should however make marketers ask themselves an important question. Should they spend money on making a brand promise through advertising, or should they focus on keeping their brand promise by means of delivering what consumers want. However, although competition in advertising involves such waste, it is also a driver of innovation and setting new benchmarks. Competition is vital as it far outweighs its negatives with its positives and is a necessary requisite of a successful economy.There are some companies that literally manage to survive by spending almost nothing on advertising. Zara uses this strateg y and does it by employing a strong in-store experience and keeping their shelves stocked with the latest fashion through quick production methods. One might say Zara is more focused on keeping their brand promise. Marketers would agree that advertisements should not be made simply to create a buzz, but to help in the generation of sales.An important point to consider is the brand life cycle, as the role played by advertising depends on it. A new brand may find advertising a very important function so as to target potential consumers. At this stage, brand recognition is critical and advertising is the only way to build it when there are new products or services to offer. A mature brand on the other hand might want to further its reach through advertising or may even be trying to bounce back from a recent decline in sales.But is advertising a waste of resources? To answer this question, it must be kept in mind that advertising doesn’t exist in a vacuum.It has to be considered as one of the alternatives available in the marketing of products and services.The decision doesn’t lie at the extreme end of whether to advertise or do nothing, but is rather to either engage in advertising or in some other form of sales effort. It is one part of the marketing effort which includes packaging, servicing, direct selling, pricing and is generally undertaken when it can justify being the most effective and economical method to appeal to customers.It is a vital function if you consider its reach and ability to communicate with all potential customers and is therefore used widely by many companies. If a company decides to substitute advertising with another method that might prove to be less efficient, it would result in economic waste. The use of resources for advertising to differentiate products from competitors would not always mean that its use has been diverted. On the other hand and quite frequently, it denotes the use of resources that would otherwise be i dle and thus avoids the waste that comes with such idleness.